With a lot of competition in the marketplace, you have to go the extra mile in order to get the attention of your customers or perspective. As much as you may have top-notch products or services that may keep your customers hooked, going the extra mile will even be better for your business. Some of the subtle things that you can do to get the attention of your customers includes getting them gifts. With a gift it does not have to be expensive in order to have an impact, even the smallest of gifts can drive up your sales enormously. Some of the things to keep in mind when looking for a gift for your clients include:
Make it personal
Many companies give generic gifts and unfortunately, they don’t have a big impact on a customer as if they would have been personalized. It is good to consider the taste, preferences, and likes of your customers when you are deciding on a gift that would be best appropriate for them. For example, if they like traveling you can use the custom map maker to make them a nice map that they would live to appreciate. With maps, you can never go wrong as there is so much that you can do. It all depends on your creativity, for example, you can go for scratch maps whereby the client can scratch all the places that they have visited. That would make an impact on them and will make them to forever remember you and have you at heart.
Keep it simple
As the cliché goes simplicity is the ultimate sophistication and this really applies in the gifting sector. You don’t have to necessarily go for something complicated in order to make an impact. Remember at the end of the day it’s the thought that counts the most. It is important to note that the gift should be appropriate depending on how the client is. For example, if the customer uses $100 in your payroll company you cannot gift them a gift worth $200. That will be spending more than necessary. If the gift is overdone for example if the gift has more value than what the customer is bringing in, it may make the client feel uncomfortable and that may even affect your relations with the company.
Don’t Think of only the holidays
When you are thinking of giving your customer a gift, don’t think of only the holidays as all other companies are doing that. If you, however, give a gift outside the holiday season, you will stand out of the crowd and that will make you have a greater impact. It should be a gift such that the customer can use it even if it is not a holiday.
Think out of the box
In order to have more impact, it is good to think out of the box. Think of how you will stand out and ways you can make a greater impact on the customer. Put yourself in the shoes of the customer and think about what that gift would have done to you. You can also be creative or take advantage of offers in order to cut down on costs.